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Change Magic

Change Magic is more
than a book - it's a methodology, a mindset for creating effective
organisations that adapt and evolve to exploit a changing environment.
Change Magic is the antidote to the corporate change management
culture that seems to be the only solution on offer. Why keep changing
your organisation? Have you any idea how much money a change
management program costs? And have you any idea how few people really
make any lasting changes as a result?
Don't change - adapt, evolve and succeed.
Change Magic is based on some simple yet pervasive guiding principles
including Darwin's theory of evolution by natural selection and the
application of NLP (Neuro-Linguistic Programming) to an organisational
model. In the past, some people have used NLP with the people in an
organisation; Change Magic is very different - it applies NLP's
systemic change toolkit to the fabric of the organisation itself.
Organisational change consultants frequently look for problems, fix
those problems and then fail to address the side effects of change. In
fact, when you change one part of an organisation you change the whole
organisation, so change can only be introduced systemically if you
want the change to take place easily and permanently.
What happens when balanced systems change systemically? They adapt -
they evolve. Organisations that survive for hundreds of years do not
change, they adapt. Adaptation is a specific process that enables an
organism or organisation to constantly take advantage of its
environment.
So, Change Magic is both a toolkit and a story about organisations
that survive by adapting. By reading it, you will absorb the attitude
necessary to encourage systemic adaptation. By becoming a Change
magician, you will focus on what the organisation needs to become, not
on the change itself.
Change Magic is not a theory. It is the result of the author's
practical experience in organisations undergoing rapid and constant
change, both as an observer and as a participant. Change Magic is real
life - not what the books tell you.

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