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NLP Seminar research brief June - December 2002

Background

As you may be aware I've been running NLP seminars, through e-peopleserve, for 18 months and we now have about 200 delegates who have completed a foundation course and 30 delegates who are now practitioners. The majority of delegates have been extremely enthusiastic about the seminars and I'm in the process of kicking off a small research project to determine some of the business and personal benefits that have resulted.

Top line comments can be found on: http://www.ppimk.com/nlp-testimonials.htm

Purpose

The main purpose of the research is to give future potential delegates more information as what they could achieve out of attending the current seminars and the type of delegates that benefit most. In addition it opens the discussion as to the potential of NLP applications to a wider audience.

As someone with an interest in developing capabilities I want to give the opportunity to take part or give any feedback on the process you think appropriate.

The remainder of this email gives details of the seminar description, research objectives, methodology, how you could take part and next steps.

Seminar description

The suite of seminars consists of 3-modules: 2-day foundation, 3-day practitioner basics and 3-day practitioner accreditation. Each seminar stands on its own and is designed to improve capabilities under the competencies of 'unlocking potential' 'creating trust' and 'emphasising with customers’. Delegates who successfully complete all three modules, a short modelling project and complete a licence application form will become NLP practitioners licensed by the SNLP and receive a practitioner certificate signed by Richard Bandler, one of the co-founders of NLP.

Objectives of Research

	Discover what participants believe they gained from attending the seminars.
	Identify whether they believe they are getting 'different results' at work and if so, what aspects of the NLP programme they have taken on board specifically
	Identify whether there are any relationships between different populations (e.g job functions) and the different benefits perceived
	Cross refer the results to BT and e-peopleserve competencies – so managers can understand how these seminars can lead to improvements in key areas either for themselves or their reports
	Refine existing seminars (agenda/delivery) and/or marketing material if appropriate
	Provide us with the basis to complete further research

Methodology/Timescale

	Set up 20/30 telephone interviews with delegates
	Review results of telephone interviews and produce high level results
	Review all feedback forms
	Design a focus group agenda to explore the specific areas of interest raised by the telephone interviews
	Hold 1 or 2 focus group(s) of about 10 participants
	Analyse the results
	Produce report recommendations - To be completed by the end of September

How could you take part?

	Input to the overall methodology
	Input to our proposed telephone interview questions
	Observation or participation at the focus groups
	Hosting a room for 1 or 2 of the focus groups!
	Receive a copy of the results

Next Steps

Reply / call me on 01908 506563…

Notes

As NLP training is basically experiential we are working from the assumption that delegates who obtain the most benefit elect to go on the seminars because they have already identified that it meets their own work and personal development needs. We aim to give them more information to be able to make that choice. We are not suggesting that NLP training will work for everyone - particularly with the sensitive nature of some of the seminar content, like belief change and unconscious communication.

We have chosen SNLP accredited training, as we believe it is more appropriate to a business audience. We are currently debating whether to include ANLP trained individuals to widen the breadth of the study.

To keep the results independent I've asked business psychologist Laura Lewin to design the questionnaires and focus group. Laura works for Nicholson McBride and conducts senior level assignments in the IT/consultancy sectors. She is an ANLP accredited NLP practitioner and Master practitioner.

Similarly, to keep the results independent we will work closely with the 'NLP in BT' Group.

Michael Beale

01908 506563

Monday, 20 May 2002

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